Shifting Landscape- State of Marketing Spends Globally.
In our last article, we delved into the rising importance of Marketing ROI and the increasing focus of firms on traceable and efficient Lead Generation activities. In this short article, we will take a quick look at how the advertising landscape has changed and the different media habits of consumer cohorts and the applicability across industries. Follow up articles in this series will look at how we can implement a data driven approach to Search Engine Marketing (both Organic-SEO and Paid Marketing across Google, Bing, Yahoo, Yandex, Baidu, etc), different Social platforms (FB, IG, Tiktok, LinkedIn, Snapchat, Twitter, etc)- exploring in-depth content, different CTA’s possible, and how to unify them for ease of granular tracking in a single CRM system. Before we start on our journey, a caveat. This series is not going to show you how to create content, do SEO or create the best Ads.