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Organic Search offers a wide variety of assets where you can beat the SEO game beyond simple Text Results. Most Search Engines like Google, Microsoft Bing, Duck Duck Go, Baidu, Yandex support Knowledge Graphs, Video/ Image Search, People Also Ask, Business Listing and Shopping as options.
Author: Rajarshi Banerjee

Generating and Tracking Organic Online Leads that have an Offline Conversion.

this article, we will explore how Organic assets can generate leads from Search Marketing organically and how we can track them through to final conversion. While eCommerce and online purchases lend themselves to tracking lead through conversion, the problem becomes tricky in the case of most businesses which have online lead acquisition- offline conversion. The focus of this article is to recommend a ROI Tracking methodology for this segment, non-ecommerce businesses. We will briefly look at the different types of assets which come up on Search and possible consumer behavior paths based on different CTAs, and how a proper CRM can track these paths.

Traditional Media vs Digital, Different Age cohorts consume media differently, Baby Boomers, Gen X, Millenials, Gen Z, Streaming, Gaming, Social Media, OOH
Author: Rajarshi Banerjee

Shifting Landscape- State of Marketing Spends Globally.

In our last article, we delved into the rising importance of Marketing ROI and the increasing focus of firms on traceable and efficient Lead Generation activities. In this short article, we will take a quick look at how the advertising landscape has changed and the different media habits of consumer cohorts and the applicability across industries. Follow up articles in this series will look at how we can implement a data driven approach to Search Engine Marketing (both Organic-SEO and Paid Marketing across Google, Bing, Yahoo, Yandex, Baidu, etc), different Social platforms (FB, IG, Tiktok, LinkedIn, Snapchat, Twitter, etc)- exploring in-depth content, different CTA’s possible, and how to unify them for ease of granular tracking in a single CRM system. Before we start on our journey, a caveat. This series is not going to show you how to create content, do SEO or create the best Ads.

Implementing ISO Quality Standards. Understand how our software can provide you Online Document Repository. User Role Management. Process Management Software. Flowcharts.
Author: Rajarshi Banerjee

IMPLEMENTING ISO 9001:2015 with the help of a system like Pronnel.

In our previous blog, Implementing ISO 9001? Software Can Help we discussed how Software like Pronnel can aid implementation and working within the ISO Framework. In this blog we delve a little deeper and see how practically this can be implemented. We will cover hosting ISO Manuals on companywide accessible Digital Notice Board, Implement Individual Processes, Carry Out an Internal Audit, Record NCR’s and do Management Review Meetings using the Pronnel ISO Implementation Suite.
ANUM Framework to qualify leads- Fit, Authority, Interest, Need, Timeline.
Author: Neha Shukla

ANUM: A Comprehensive Lead Qualification Framework

The most tiring job in the sales process is lead qualification. If done properly, it enables businesses to prioritize their sales team's efforts and allocate resources effectively. Among many other popular lead qualification methodologies, one framework is ANUM. It is the acronym for Authority, Need, Urgency, and Money. This article will explore the origins, framework, advantages, disadvantages, and application of ANUM as a lead qualification framework.
Discussion guide on using BANT to qualify leads. What questions to ask your clients.
Author: Lekhnana M.S.

BANT: What Questions to Ask - Improve Sales

Qualifying leads is a crucial step in the sales process, helping salespeople determine the viability and potential of a prospect. The BANT framework, which stands for Budget, Authority, Need, and Timeline, provides a structured approach to qualifying leads effectively. However, it's essential for salespeople to guide the conversation skillfully, avoiding a checklist-like approach that may appear intrusive. In this blog post, we will explore some pointers on how to guide the discussion smoothly and provide a list of

What Lead Qualification Mechanism Is The Best For My Industry
Author: Rajarshi Banerjee

Choosing the Right Lead Qualification Mechanism

Lead qualification is essential for sales teams to identify and prioritize high-quality prospects, optimize their sales efforts, and improve conversion rates. A lead qualification framework provides a structured approach to evaluate leads based on specific criteria, ensuring efficient resource allocation. However, with the proliferation of frameworks, choosing the right one for you is like swimming in an Alphabet soup today.

Your Ready To Use B2B SaaS CRM Template.
Author: Rajarshi Banerjee

B2B SaaS CRM - Streamlining Customer Relationships

According to a study by Forbes, 82% of customers expect a seamless and consistent experience across all channels, and failing to deliver can lead to lost business. This expectation for seamless communication is particularly true for B2B SaaS companies, where building strong customer relationships is crucial to success. A study by Gartner found that by 2025, 80% of B2B sales interactions will occur through digital channels. That's why having a robust Customer

Corporate Governance Challenges and Solutions
Author: Rajarshi Banerjee

Corporate Governance Challenges - Insights and Solutions

Organizations, irrespective of their size and industry, must comply with a variety of regulations and statutory requirements to maintain their reputation and legal status. Companies that fail to comply with these regulations face legal and financial consequences, and their brand reputation is also at risk. In this blog, we will focus on five key areas that are essential for organizations to comply with: Whistleblowing, POSH (Prevention of Sexual Harassment), Consumer Protection, FATCA (Foreign Account Tax Compliance Act), KYC (Know Your Customer), and Insider Trading.

Importance of motivational quotes. Importance of motivational quotes.
Author: Neha Shukla

Power of Positive Self-Motivation Quotes - Inspirational Insights

Sales representatives have challenging job that requires both skill and perseverance. However, only 23% of salespeople feel highly satisfied with their work. Self-motivation is crucial for the sales team to stay motivated and successful. Due to daily rejections and burnouts, it can be challenging for them to remain motivated over the long term. Still, the right strategies can create a workplace environment that encourages productivity and success.
Team building, team building activities, team building activities for workplace, team building activities for employees, team building activities at work
Author: Neha Shukla

Top 5 Team Building Activities for Improved Productivity

Teams that get along are more productive and efficient. Team building exercises, games, and activities benefit groups and corporate organizations since they strengthen teams, increase employee engagement, and improve communications. Games, exercises, activities, and quizzes for team building can warm up meetings, enhance training, and liven up conferences. This blog discusses the top 5 team building activities at work that are effective in helping teams get along.